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The Limited and Shiseido Partner in New Prestige Beauty Brand

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By: TOM BRANNA

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The Limited Inc.’s Beauty Corp. and Shiseido Co. Ltd. are partners in aura science LLC, a joint venture, which will build on the strengths of both companies.“We are enormously excited by the launch of aura science,” stated Robin Burns, president and chief executive officer of aura science, Victoria’s Secret Beauty and Intimate Beauty Corporation. “Aura science was born from a true synergistic global partnership, building on the expertise of two of the industry&#8217...

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